WORDS FROM THE FOUNDER, DAN.
"I’m Dan Choi, the founder and CEO of The NA Beverage Company, and this brand is deeply personal to me. After years in the corporate world, I came to a difficult realization—I had spent much of my life as a high-functioning alcoholic, using alcohol to cope with stress and fit into societal norms. Three years ago, I made the decision to get sober, and it changed everything. This journey led me to question not just my own relationship with alcohol, but the way society often leans on it as a default in social settings.
I founded The NA Beverage Company with a clear mission: to create beverages that not only taste great but are genuinely good for you. Rooted in the vibrant coastal community of San Clemente, CA, our brand reflects the values I’ve embraced—community, active living, and respect for the environment. We don’t just mimic alcoholic drinks; we craft unique, low/no-alcohol experiences with purpose, providing healthier, more mindful alternatives for people who want to enjoy life without compromising their well-being.
At NA, we’re not just responding to a trend—we’re leading a movement. I live the NA lifestyle every day, and I’m passionate about challenging the norms that glorify alcohol. Whether you're taking a break, looking to cut down, or embracing sobriety like I did, we’re here to support you with meaningful, functional alternatives that help you Live Free and Live More.
Join me in revolutionizing how we celebrate, unwind, and connect."
WE HAVE THE ANSWERS.
"We understand that when it comes to ordering, you may have questions, and we're here to help every step of the way. Below you'll find answers to some of our most frequently asked questions, designed to make your experience with us seamless."